TV quiz

A classic television genre such as pop-quiz can be utilized in many different ways, not just for entertainment. In fact, it is a perfect example of how entertainment can be instrumentalized for the sake of educating broad audiences, fostering cultural memory, promoting, distributing and verifying knowledge, and in the end - making it look cool.

In a country challenged by corruption, inefficiency and political dependency when it comes to public media sector, and in a society that devalues knowledge, having no quiz-show tradition whatsoever, our ambition to create an entertaining and educating product of this sort bears the traits of socially responsible activism. What we have so far is an engaging “how-much-do-you-know?“ media hit in which our audience loves to participate.